We agree that the 13 statements of the CRM Manifesto are a declaration of the fundamental truths about Customer Relationship Management that can be used to help inform and remind those on a CRM journey about what they are seeking to achieve.
[please enter your details in the “Leave a Reply” section towards the bottom of the page]
Yes – I agree.
This manifesto is unlikely to work just by wishing. Organisations need to embrace it, and to do that they need to understand it. The understanding of this manifesto as related to the a particular, selected technology, requires education.
I also endorse using the chosen technology to the nth degree before customising. This will give a better result now and undoubtedly when upgrades come along. To do this effectively requires education across the organsation – as does the CRM manifesto.
Gill
LikeLiked by 1 person
Agree!
LikeLiked by 1 person
Agree !
LikeLiked by 1 person
Totally agree to these principles!!!
LikeLiked by 1 person
Love this!
LikeLiked by 1 person
I have a dream that the companies I support will one day operate from the basis of knowing their customer in a nation where they will not be judged by how much they paid for their CRM software but by the content of their customer database and access to it.
LikeLiked by 1 person
Martin, very eloquently put.
To misquote a great lyric “You may say you’re a dreamer, you’re not the only one”.
LikeLike
I am in and couldn’t agree more! Principles worth spreading.
LikeLike
These are the real challenges when delivering CRM solutions.
The system is a consequence, not the goal.
LikeLiked by 1 person
Great idea. Really highlights the importance of keeping a CRM project focused on the customer experience rather than the technology. We all know many CRM projects fail to meet expectations, if more people focused on the process and outcomes rather than the tech the success rates would be much higher! Use this manifesto, it makes sense. Thanks Simon.
LikeLiked by 1 person
Spot in! I’m in
LikeLiked by 1 person
I totally agree! This is very well written and provides a real meaning to this journey, the journey that is CRM.
‘To Travel is better than to arrive’
LikeLiked by 1 person
Well done, good news to spread
LikeLiked by 1 person
Well put!
LikeLiked by 1 person
From the bottom of my heart – I’m in!
LikeLiked by 1 person
So important to remember the fundamentals of what we are trying to achieve when we consider a CRM project.
LikeLiked by 1 person
Thanks for the support. Don’t forget to ask @Whitson for your free lapel pin if you’re at SummitEMEA.
LikeLiked by 1 person
Couldn’t agree more!
LikeLiked by 1 person
Really good points. I’m in!
LikeLiked by 1 person
Couldn’t agree more. Count me in.
LikeLiked by 1 person
I fully agree
LikeLiked by 1 person
Love it!
LikeLiked by 1 person
Agree
LikeLiked by 1 person
impossible to argue with the sense of these points
LikeLiked by 1 person
Concise and truthful. Totally agree, I’m in.
LikeLiked by 1 person
Finally! Common language and principals to build upon. Count me in. 🙂
LikeLiked by 1 person
Certainly I agree. Clear and objective points.
If I could reduce CRM in one word, it would be STRATEGY. Nowadays in most companies, it seems CRM is understood only as an IT tool or sort of thing. It seems CRM projects are planned as 90% IT and 10% strategy and change management, instead it should be exactly inverse.
LikeLiked by 1 person
Totally agree! I’m in. 🙂
LikeLiked by 1 person
Totally agree. I’m in. 🙂
LikeLike
Absolutely agree. You cannot buy CRM – it must be implemented in the organization i.e. CRM is a philosophy, that is strategically anchored, expressed by the culture, supported through processes and measurements, and may be supported by IT tools like a CRM system.
LikeLiked by 1 person
All so very true, must be slapped in the face of any ignorant project manager until they sign the manifesto 😉
LikeLiked by 1 person
I give a hearty nod to all points.
LikeLiked by 1 person
Great work! Look forward to putting these into practice!
LikeLiked by 1 person
Yes agree to those !
LikeLiked by 1 person
Looks good to me
LikeLiked by 1 person
Totally agree with these CRM principles!
LikeLiked by 1 person
Totally agree to these principles, very happy to sign.
LikeLiked by 1 person
Yes! Downloading the badge, eagerly awaiting the t-shirt and wholeheartedly endorsing the CRM Manifesto.
LikeLiked by 1 person
I’m fully behind the manifesto. Let’s get CRM projects thinking in these terms rather than focusing on the software!
LikeLiked by 1 person
Couldn’t agree more. Two thumbs up!
LikeLiked by 1 person
I challenge anyone to disagree with even one of these statements. I’m in!
LikeLiked by 1 person
This formalises what I have been saying to my customers for a long time. CRM software is indeed an enabler but without the correct process, mindset and protocol it will have limited success. We often encounter lacklustre implementations where we revisit goals and reinterare items from this manifesto.
LikeLiked by 1 person
Totally agree, success depends on all stakeholders signing up to these principles
LikeLiked by 1 person
I agree! Absolutely fundamental.
LikeLiked by 1 person