Month: May 2014

CRM for Fun and Profit: A Primer

Alan Baker, President of, has written a great article on how your organization can leverage relationship management to drive growth and profitability.

You can read it here.


Addition to the manifesto

I’ve added a sub-section to item 7,

“Additional opportunities present themselves when we know the connections between our commercial and consumer”

I have worked on combined B2B/B2C projects in the past and it occured to me that the leverage one gets from understanding the connection, between the individual are the organisation(s) they are connected to, needs to be explicit.