CRM Manifesto updated

At the suggestion of George Dixon, Director of Business Development @ ACE CRM, I have extended article 12 of the manifesto, where CRM software is mentioned.

He was keen address fears of users who think that CRM is simply a management tool.  And whilst it is true that CRM software developed out of sales force automation of the 1980s and 1990s, using CRM software solely as a management tool is clearly missing the point that CRM is Customer Relationship Management.

Good point George, thanks.

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